Platform · trusted by makers in 180 countries / How the marketplace under it works

The platform digital makers
use to run a global business.

Customers, listings, licenses, lifecycle, analytics — Flowtra is one console for the operating side of a digital product business. The marketplace itself completes every sale on the seller’s behalf, which is why the tax, the fraud and the chargeback risk sit with us, not with you.

2.4M+ customers managed 180 countries served 60+ jurisdictions filed for you 24h to your first sale
Today on Flowtra · 15 May 2026 17:42 UTC · refreshed every minute
$2.41M
processed across the marketplace in the last 24h
4,318
orders signed by Flowtra on behalf of listed sellers
62
tax jurisdictions filed this month · all current
0%
net chargeback exposure left to listed sellers
Operators running on Flowtra Updated 15 May 2026
The platform

List your product. Run your customers. Ship the work.

Three moves from your dashboard. Flowtra runs the operating side of the business. The marketplace under it carries the legal, tax, and risk side.

i. List

Publish your product to the platform.

Upload, set a price, pick a model — one-time, subscription, usage, license keys. A localized storefront, customer record, and lifecycle are generated automatically.

Average go-live: 14 minutes
ii. Run

Operate from one console.

Customers, listings, lifecycle, analytics, license keys, affiliates — all in one place. Trial follow-up, dunning, expansion, win-back: shipped on day one, tunable.

Built like the CRM you would have built
iii. We carry

The marketplace handles the rest.

Because the marketplace itself completes every sale, the tax filings, fraud screening and chargeback risk sit with Flowtra. Your share lands weekly, in your currency.

60+ jurisdictions filed · T+7 payouts
The operating side

Built like a CRM. Sells like a marketplace.

Half of a digital product business is what happens after the sale — renewals, licenses, support, expansion, churn. Flowtra was built around that half, not bolted on after the checkout.

AM Anaïs MoreauTeam · FR · active 18mo $1,240
RS Rohan SinghTeam · IN · active 9mo $1,890
KT Kenji TanakaStarter · JP · trial · d9 $96
Customers · profiles · LTV
A customer book of record.
Every paying customer, trial user and license holder in one view. Plan, country, lifecycle stage, support history, lifetime value — the CRM you would have built, without building it.
LIC-NB-9F2-K7XQ
Seats 4/5Activated Mar 11
Auto-renew Device-bound
Keys · seats · revocations
Licenses & entitlements, native.
Keys issued on order, activations tracked, seats moved, revocations one-click. Seat-based, device-based, time-bound or usage-bound — all callable from the API.
Trial started · d0 Day 7 nudge · +1 feature mail Converted · Pro
Trials · dunning · win-back
Lifecycle automations.
Trial follow-up, expansion nudges, dunning, churn save, win-back — default sequences ship live the day you list. Customize when you outgrow them. Localized in fourteen languages.
MRR · last 90 days$48,920 +11.0%
NRR 114% Churn 1.4% LTV $842
MRR · NRR · churn · LTV
Analytics that read like books.
Gross and net retention, cohort curves, churn breakdowns, LTV. Tied to settled cash on our side, not modeled estimates. Export to NetSuite, Xero, QuickBooks, or CSV.
NORTHBEAT-50
Conversions 14Payout $682
62% of partner poolMay payout · Tue 21
Codes · attribution · payouts
Affiliates & partner program.
Built in. Codes, links, partner deals, influencer campaigns — attribution maintained across sessions, payouts handled on the settlement engine. No second back-office to wire up.
TKT-22041FR · 15 May 11:08
Customer requests refund — product not used in 30d.
Tier 1 · Flowtra Decision pending
Refunds · billing · license issues
Customer operations, tier 1.
Refund requests, billing questions, license-key resends — answered by Flowtra on your behalf, in the buyer’s language. You see structured tickets and decide what to approve.
The marketplace under it

Why we’re on the receipt, and you’re not.

“The seller lists.
The marketplace sells.— from the Flowtra Sellers Agreement, §1.2

Flowtra isn’t a billing tool grafted onto a SaaS app. The product is a marketplace platform, and the platform itself completes every order it routes — signing it, invoicing it, and standing behind it.

When you list a product on Flowtra, the legal sale is concluded between Flowtra Holdings, Inc. and the buyer — not between you and the buyer. From that one structural fact, everything follows: we issue the invoice, we collect and remit the tax in the buyer’s jurisdiction, we absorb the chargeback if a card is later disputed, and we settle the seller’s share at the end of the cycle.

It is the same posture used by app stores, music platforms, e-book stores, and any storefront where independent makers reach customers without registering an entity in forty jurisdictions. The seller lists to the marketplace. The marketplace sells to the world.

We were halfway through registering for Brazilian sales tax when we found Flowtra. We stopped. Six weeks later we were live in twelve more countries we hadn’t planned for.
AS Aaliyah Silva Founder · Northbeat · listed on Flowtra since March 2026
+28countries added in 90 days
0%net chargeback exposure
3tax filings dropped from the team
$0spent on a tax advisor since
Compliance & risk

What sits on our side of the line.

The four operational positions that follow from running the marketplace itself — carried by Flowtra so the listed seller doesn’t have to register, file, screen or absorb anything.

The marketplace completes the order

Flowtra Holdings · contracting seller

Flowtra Holdings, Inc. (Delaware) signs every order routed through the platform. Buyers contract with the marketplace. The listed seller’s liability ends at the listing — the customer-facing entity is Flowtra.

Tax registration & remittance

62 jurisdictions · filed monthly

EU VAT (IOSS & OSS), UK VAT, US sales tax in all fifty states, GST/HST/QST in Canada, GST in Australia, JCT in Japan, GST in Singapore, and more. Registered, collected and remitted under our entity.

Fraud, sanctions, consumer law

Screening · KYC · AML

Risk scoring before the order touches your fulfilment. KYC where the model requires it. Sanctions, AML, and consumer-protection posture maintained on the marketplace — not on each listed seller.

Chargebacks absorbed

Cardholder disputes · representment

If a card is disputed, the cardholder fights the marketplace. We represent it with the evidence on file. If we lose, the loss sits on our balance sheet. Your payout doesn’t move.

Tariff

One marketplace fee. The rest is your payout.

You don’t pay Flowtra. The marketplace takes its share on each completed sale and settles the remainder to your bank. No setup, no monthly, no exit.

5% + $0.50 per sale

Marketplace fee on each completed sale. Taxes are collected on top — not in this number. Refunded sales return the fee proportionally. Sellers above one million dollars per month price by contract.

Setup feeNone
Monthly platform feeNone
CRM, licenses, lifecycle, analyticsIncluded
Tax registration & remittanceIncluded
Chargeback lossAbsorbed
Payout rails (19 currencies)Included
Custom rates · over $1M/moby contract
Trust

Questions sellers ask before they list.

Short answers. The legal text lives in the Sellers Agreement and the Acceptable Use policy, both linked in the footer.

What is Flowtra, exactly? +

A platform for running a digital product business. Listings, customers, licenses, lifecycle automations, affiliates, analytics — all in one console. The platform is structured as a marketplace, which means Flowtra Holdings, Inc. is the contracting seller on every order routed through it.

You list your product to the marketplace; the marketplace sells to the world. You operate the relationship with your customers from the platform; we operate the relationship with the tax authority, the card network and the buyer’s legal jurisdiction.

Why is Flowtra on the receipt and not me? +

Because the platform is a marketplace. When you list a product here, the legal sale is concluded between Flowtra Holdings, Inc. and the buyer — not between you and the buyer. We collect the money, issue the invoice, register and remit the tax in the buyer’s jurisdiction, and carry the chargeback if a card is disputed.

It is the same legal posture used by app stores, music platforms, and every storefront where independent makers reach the world without registering an entity in forty jurisdictions to ship a $9 product.

How is this different from a CRM plus a checkout tool stitched together? +

Stitched stacks leave the seller as the party on every receipt, the taxpayer in forty jurisdictions, and the entity that eats a chargeback. Flowtra takes those four positions itself, because the underlying marketplace is the entity completing each sale. The CRM, lifecycle, license and analytics surfaces aren’t bolted on — they’re what the platform is built around, with the contracting-seller posture as the structural choice underneath.

What can I list on Flowtra? +

Digital goods and digital services: SaaS, AI products, courses, ebooks, memberships, templates, plugins, license keys, downloadable assets, fonts, design files, agency packages with digital deliverables. We do not list physical goods or regulated categories. Full list in the Acceptable Use policy.

How do payouts work? +

Weekly to your bank, in your local currency, on a T+7 schedule. Your statement breaks down every sale, refund, tax line and fee — already reconciled to the customer record on the platform. Exports for NetSuite, Xero, QuickBooks, or CSV.

What about refunds, chargebacks, customer questions? +

Customer tier 1 is run by Flowtra in the buyer’s language. Refund requests, billing questions, license-key resends. You see structured tickets and decide what to approve. Chargebacks are between the cardholder and the marketplace; we represent them on our side. If we lose, the loss is ours.

Do I need a legal entity, a VAT number, or a U.S. address to list? +

No. List as an individual or as a company, from anywhere we operate. We KYC you under the marketplace program, you sign the Sellers Agreement, and you’re cleared to list. No VAT number, no EIN, no IOSS registration on your side.

How fast can I go live? +

Most sellers list and accept their first order within twenty-four hours. KYC, listing approval and checkout go-live happen in the same console. Higher-risk categories take longer. Volume sellers above one million dollars per month onboard with a dedicated marketplace contact.

Run the business. We run the marketplace.

Open a storefront on Flowtra. List a product in minutes. The rest of the world’s commerce machinery — tax, fraud, chargebacks, payouts — sits on our side of the line.